Viral marketing

Viral marketing is the Internet-age equivalent of promotion by word of mouth. The difference is, it relies on e-mail, not your mouth, to spread the word.

We're all familiar with the e-mails that everyone seems to get: The Jib-Jab animation. Pastor Wright's sermon snippet. And so many more. Never has a single individual equipped with a creative mind or a $200 digital movie camera had so much potential political power.

But the key word there is "potential." Finding a "viral" that breaks through is hard and getting harder by the day. Still, with a specific audience and message in mind, you should definitely consider viral marketing for your campaigns. Talk to us about tying to develop your own "viral."