Making the News
Making the News: A Guide for Activists and Nonprofits — by Jason Salzman
"This book should be in the hands of every community group that wants to make a difference." — Michael Moore, author and producer
"The best book on PR that I've ever read." — Ben Cohen, Co-Founder, Ben and Jerry's
"If a book can bring world peace, this is it. Jason Salzman is a genius!" — Aaron Toso, Jason Salzman's employee
Based on interviews with professional journalists and media-savvy activists, the second edition of this easy-to-use handbook describes how to stage media events, write news releases, contact reporters, deliver soundbites, and much more. The handbook's extensive tips on how to create newsworthy visual imagery provide everything needed to transform a standard media event into a spectacle that reporters won't ignore.
Winner of the Colorado Book Award. Translated into Chinese.
Available at www.amazon.com or your local bookstore.